Johor is renowned for its culinary delights, and Otak-Otak is a must-try local specialty. This snack, made primarily from fish or seafood mixed with spices and coconut milk, is typically wrapped in banana leaves and grilled to perfection, releasing an irresistible aroma. In Johor, especially in Muar, which is regarded as the birthplace of Otak-Otak, there are numerous wholesalers and producers. They offer freshly made Otak-Otak in a variety of flavors, including fish, prawn, and squid, catering to the needs of restaurants, retailers, and family gatherings. These wholesalers often accept bulk orders and provide frozen packaging to ensure the freshness and flavor of the products. Otak-Otak wholesalers in Johor play a significant role in promoting this traditional delicacy while contributing to the local economy.