Why Your Website Might Be Forgettable
In the digital age, nearly every business has a website. But here’s the real question: Do your customers remember yours?
If your site only lists services or says things like “we’re professional” or “we have years of experience,” it may not stand out. That’s where the Positioning Website comes in — a powerful concept led by Evan Law, Business Positioning Consultant at NEWPAGES.
What Exactly Is a Positioning Website?
A Positioning Website is strategically built to make your business:
- Stand out from competitors
- Be remembered after one visit
- Communicate unique value clearly
- Drive actions like calls, enquiries, or purchases
Unlike traditional websites, Positioning Websites don’t just look nice—they’re engineered to implant your brand into the customer’s mind.
Why Positioning Matters More Than Ever
Especially for Malaysian SMEs, where competition is intense and advertising budgets are limited, your positioning can be the difference between being chosen—or forgotten.
Positioning answers these critical questions:
- Who are you in your customer’s mind?
- Do you show up when a specific problem or need arises?
- What makes you different from every other player in your market?
Core Features of a Positioning Website
1. Structure That Emphasizes Differentiation
From homepage layout to menu hierarchy, everything is designed to highlight your unique selling points.
2. AI-Ready Content
Optimized for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) so your site appears on:
- Google Search
- Google AI Overview / Gemini
- ChatGPT, Baidu, and other AI platforms
3. Built to Convert
Using case studies, FAQs, and persuasive content structure, your site actively encourages user action—call, message, or enquiry.
How Evan Law Built This Framework
Evan Law is the strategist behind Malaysia’s first Positioning Website. As a Business Positioning Consultant at NEWPAGES, he integrates Positioning × Content × AI into a powerful system that helps SMEs grow.
The Five Elements Communication Strategy
| Element | Strategy | Purpose |
|---|---|---|
| Earth | Structure Optimization | Logical layout and content flow |
| Metal | Positioning Statement | Memorable headline that captures attention |
| Wood | Content Embedding | Blogs, FAQs, and case studies that build trust |
| Water | SEO & AI Distribution | Ensure your value is found on all platforms |
| Fire | Word-of-Mouth Amplification | Social sharing, reviews, and media visibility |
Why Malaysian SMEs Are Making the Switch
- Stand out in crowded marketplaces
- Appear across all major search platforms (Google AI)
- Build trust faster and increase conversion rates
- Make your website a 24/7 brand ambassador
Who Is a Positioning Website For?
It’s ideal for:
- SMEs in highly competitive industries
- B2B companies that need to build long-term trust
- Entrepreneurs launching new brands or services
- Businesses ready to scale and differentiate
Final Thoughts
Your website should do more than exist. It should work for you, communicate your difference, and convert visitors into loyal customers.
With a Positioning Website built by NEWPAGES and guided by Evan Law, you’re not just getting online—you’re claiming your space in the customer’s mind.
Ready to stop blending in and start standing out?